In anticipation of the much-hyped DCTV crossover featuring Arrow, The Flash, Supergirl, and Legends of Tomorrow, The CW released four posters which combined to create one epic banner. I love this creation in theory, but the execution leaves a lot to be desired. Why is Kara’s face so photoshopped? Why are so many characters missing? Why is it all so dull? I know the CW can do better. Bright side, props for including the portal that allowed Kara to jump between worlds, and for putting Sara front and center in the Legends visual (since we all know she’s the only one worth watching).
The Crown – Season One
Starting with the simple and powerful solo shot, this campaign is just stunning across the board. The striking colors, the elegant framing, the effective copy that doesn’t rely on needless words – it’s all exceptional (just like the show’s debut season). Perfect!
Tagline: Wife/Husband, Sovereign/Sister, Ruler/Leader
Emerald City – Season One
Meh. Although I’m very excited for NBC’s ambitious new fantasy drama, this messy poster just doesn’t get the job done. The art direction is painfully weak – characters are all over the place and there’s absolutely no structure. The tagline tries what it can with its foreboding tone, but it’s not enough to salvage the poster.
Tagline: A new OZ rises.
Scandal – Season Six
Every season, Scandal releases a poster with the same template: a solo shot of Olivia (sometimes Fitz makes an appearance) against a black background, and an impactful tagline. The season one poster was lame, two is my favorite, three made no sense, four wasn’t bad at all, and five was pretty sexy. But this? This is just mundane on every level. At least I miss this crazy show!
Tagline: The balance of power is about to shift.
The Simpsons – 600 Episodes
I don’t watch The Simpsons, but I absolutely love this artwork. It’s creative, whacky, and oh so delightful to look at. Plus it still manages to include Homer’s love for donuts in a witty manner. Gold stars! (Also notice the crayon in the nose).
Sleepy Hollow – Season Four
I’ve only seen the pilot of Sleepy Hollow, but this is a terrific poster. The tagline is a perfect pun, the visual is eye-catching, and the color scheme is simple and alluring.
Tagline: Carry on.
The Walking Dead – Season Seven
Now this is gorgeous! I’m behind on The Walking Dead but I certainly appreciate just how beautiful this is. I love how the characters are inside the blood-drenched “UP” while Rick leads them out in the center. It’s symbolic and memorable.
Tagline: Rise Up.
The Young Pope – Season One
Another tremendous example of powerful simplicity. I love it when art departments restrain themselves and don’t overdo it (I’m looking at you Emerald City). This poster tells you all you need to know (and I haven’t even started the show) with enormous ease. Excellent!
Tagline: His religion is revolution.
Homeland – Season Six
Again while I don’t watch Homeland (I saw the first season but it wasn’t for me), this is a very captivating visual. The blood on the streets, the gritty font, that strut – it all makes me want to pick up where I left off. And for a poster to do that, well that’s pretty darn impressive!